A press release is a newsworthy statement written for distribution to multiple media sources.
Concise and with a specific format – a press release is typically around 400 to 600 words in length.
When you want to provide the media with current and interesting news items about your business, product, service, or event (and don’t you always want to do this?) – a well written press release will help you “get the word out”.
When News Is Not News
The purpose of a PR is to impart news and get you media coverage.
It is not a place to talk about the past, and it is not a vehicle for trying to “sell”.
In other words, a press release is not an advertisement.
When you have finished writing your Press Release and realize that it looks and sounds like a classified ad – then you should toss it out and write another one!
Press releases are great vehicles for gaining some quick publicity – but they are not “commercials”.
Keep these Four Important Points in mind as you prepare your Press Release:
1. Follow Proper PR Format
If you are going to bother learning how to write a press release, then by all means make sure your press release looks like a press release!
- Contact Information
- “For Immediate Release”
- Headline
- Dateline
- Summary
- Body/Quotes
- Background/Company Info.
To indicate the end of your PR, center 3 “#” symbols or simply -30- at the bottom of the page.
2. Start With a strong Headline. The truth is, you only have a matter of seconds to grab the attention of readers. Make your headline count by standing out and stating boldly what your Press Release is all about.
3. Make sure your PR is Newsworthy. Remember always that a Press Release is about NEWS. Don’t forget to include pertinent details and facts, and resist the urge to “splurge on non-essential words”.
4. Include A Memorable Quote
A relevant and memorable quote from you will help to add credibility to your Press Release. Create a quote that serves you well – making your news item believable, memorable, and timely.
Want to see a sample PR? Click here.
Finally, when you have finished writing your Press Release, you can submit it for free online distribution by visiting:
Enjoy your time in the media limelight!
